شهادة محترف أعمال معتمد في المبيعات CBP-S

General Description

The Certified Business Professional in Sales (CBP-S) is an internationally recognized professional certification awarded by the International Business Training Association (IBTA), a global organization dedicated to developing professional skills according to the highest global standards. This certification is the gateway to professionalism for sales specialists, entrepreneurs, and anyone wishing to master the art of selling, manage customer relationships, and achieve results.

The certification focuses on practical and applied sales skills, starting from prospecting for potential customers, through successful first contact, qualifying customer needs, designing compelling presentations, to handling objections, closing deals, and effective follow-up strategies.

What distinguishes the CBP-S certification is that it goes beyond theoretical concepts, relying on an interactive training methodology that combines hands-on exercises, real-world case studies, and sales simulation scenarios that build a deep understanding of sales processes. This course is offered through the Kun Ra'edan platform for training programs at Unaizah Colleges, where participants receive intensive 15-hour training (5 days) that qualifies them to pass the international exam and obtain a certification recognized in over 150 countries.

The Goals

Provide participants with a comprehensive understanding of the modern sales process, its elements, and various stages.
Enable participants to develop effective prospecting strategies and evaluate sales opportunities.
Teach participants the skills of successful first contact, building trust and professional rapport with customers.
Develop participants' abilities to design and deliver compelling sales presentations that meet customer needs and address buying motives.
Prepare participants to successfully pass the IBTA-certified CBP-S examination.
Enable participants to master the art of closing deals and managing post-sale services to build long-term relationships.

Target Auidence

Sales and reception employees, and individuals looking to change their career and enter the sales field.
Managers, supervisors, and sales and marketing specialists who want to develop their teams' skills.
Entrepreneurs and business owners who need sales skills to grow their businesses.
New graduates seeking to build a strong career path in sales.
Anyone with passion and interest in sales, regardless of their university major.
Experienced sales professionals seeking an internationally recognized certification to advance their careers.

The Features

Prestigious International Accreditation: Certified by the International Business Training Association (IBTA), recognized in over 100 countries.
Hadaf Fund Recognized: The program fees are fully refundable by the Human Resources Development Fund "Hadaf," making it an ideal investment for private sector employees.
Intensive and Practical Training: 15 intensive training hours (5 days) combining hands-on exercises, real-world case studies, and sales scenario simulations.
Comprehensive Methodology: Covers the complete sales cycle from prospecting to closing and follow-up.
Flexible Learning: Remote live online training with full interaction with the trainer, allowing participants to learn from anywhere.
Enhanced Career Opportunities: The certification increases employment and promotion opportunities and leads to higher salaries.

Topics

The CBP-S certification is based on eight main knowledge domains accredited by IBTA, forming the core exam areas:

1. Introduction to Selling

Definition of selling, its foundations, and different methods
Effective sales strategies and tactics
Utilizing product knowledge and maintaining a positive sales attitude

2. Prospecting Success

Identifying prospects and evaluating prospecting strategies
Developing customer profiles and assessing lead channels
Understanding decision-making authority in potential leads

3. First Contact Success

Building rapport and trust with prospects
Applying attention-grabbing techniques during first interaction

4. Qualification Success Strategies

Understanding qualification requirements for prospects
Using discovery questioning styles
Effective listening to gauge prospect interest

5. Presentation Success Strategies

Delivering compelling sales presentations
Understanding product features and benefits
Tailoring presentations to specific prospects
Addressing buyer motives and providing proof of success

6. Successful Objection Resolution

Handling buyer objections
Uncovering hidden concerns
Creating solutions that reduce potential conflicts during the sales process

7. Successful Closing Strategies

Recognizing buying signals
Overcoming barriers to closing
Strategies for finalizing sales and handling prospects who say "no"

8. Wrap-Up and Follow-Up Strategies

Completing the sale and generating referrals
Effective follow-up leading to repeat sales and long-term client relationships

Sub-topics include:

Persuasion and influence skills
Sales time management
Professional ethics in sales
After-sales service and Customer Relationship Management (CRM)

Learning outcomes

Successfully pass the CBP-S certification exam, which measures sales and customer relationship management skills.
Understand the elements and stages of the sales process and different sales methods.
Ability to develop a strategy for successful first contact with potential customers.
Ability to assess customer needs and deliver compelling presentations for a product or service.
Ability to handle all forms of objections and obstacles that may face the sales process.
Ability to close deals professionally, gradually, and convincingly.
Ability to create practical mechanisms for following up with customers in after-sales service.
Master presentation and persuasion skills and reflect the behavior of a successful salesperson.

Requirements And Conditions

No prior experience required: The course is open to everyone, whether you are a complete beginner in sales or an experienced professional, with no prior professional background needed .
Educational qualification: A high school diploma is preferred as a minimum, with university and college graduates from all disciplines particularly welcome .
Recommended basic skills: Willingness to learn and develop oneself, basic communication skills (reading and writing), and interest in sales and customer service .
Training commitment: Commitment to attend all training hours (15 hours over 5 days) and active participation in practical exercises and case studies .
Fee reimbursement requirements (for Saudi private sector employees): The trainee must be a Saudi national employed in a private facility registered with the "Hadaf" fund, along with passing the exam and obtaining the professional certification .

View course file

FAQs

The Certified Business Professional in Sales (CBP-S) is an internationally recognized professional certification awarded by the International Business Training Association (IBTA), aimed at developing professional sales skills and customer relationship management according to the latest global standards

The certification opens wide career opportunities such as: Certified Sales Representative, Business Development Specialist, Account Manager, and Sales Manager. It also increases employment and promotion opportunities and leads to higher salaries.

Yes, the CBP-S certification is internationally recognized by IBTA and is locally accredited by the Technical and Vocational Training Corporation (TVTC) in Saudi Arabia. It is also eligible for fee reimbursement from the Hadaf Fund.