The Goals
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Provide participants with a comprehensive understanding of modern marketing fundamentals and its role in supporting business performance and enhancing competitiveness .
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Enable participants to understand marketing process components and factors influencing consumer behavior .
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Develop participants' skills in developing marketing plans and selecting appropriate strategies for target markets .
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Prepare participants to analyze products and markets, segment and target them, and position brands .
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Introduce participants to the latest digital marketing tools such as search engine marketing and social media .
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Prepare participants to successfully pass the M-CBP certification exam .
Target Auidence
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Students and graduates interested in marketing and business administration seeking to build a strong professional foundation .
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Professionals working in marketing, sales, and business development seeking to develop their skills .
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Business owners and entrepreneurs who want to understand marketing to improve their business outcomes .
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Employees seeking to develop their skills in marketing planning and analysis .
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Those interested in digital marketing, brand building, and campaign management .
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Anyone seeking an accredited professional certification in marketing to enhance their career opportunities .
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Marketing managers, sales specialists, and business owners .
The Features
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Internationally recognized professional certification in marketing that enhances your CV and career opportunities .
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Specialized training content covering all aspects of marketing from fundamentals to advanced digital marketing .
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Development of practical skills in market analysis, consumer behavior, and marketing strategy development .
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Connecting theoretical knowledge to practical applications in modern business environments .
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Comprehensive coverage of digital marketing including SEO, email, social media, and website creation .
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Suitable for both beginners and professionals .
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Flexible and organized learning experience through the Kun Ra'edan platform for training programs .
Topics
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Marketing Framework and Introduction:
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Marketing concept, importance, and evolution over time
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Marketing mix (4Ps / 7Ps)
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Role of marketing in supporting business performance
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Modern marketing trends
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Market Research and Environmental Analysis:
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Types of market research (primary and secondary)
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Data collection and analysis tools
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Internal and external environment analysis (SWOT, PESTLE)
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Competitor and market analysis
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Consumer Behavior:
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Factors influencing consumer behavior (cultural, social, personal, psychological)
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Purchase decision model
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Purchase motives and customer needs
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Segmentation, Targeting, and Positioning (STP):
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Market segmentation criteria (geographic, demographic, psychographic, behavioral)
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Target market selection
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Positioning strategies and brand building
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Marketing Plan Development:
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Marketing plan components
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Setting marketing objectives (SMART)
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Budget and resource allocation
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Plan execution and monitoring
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Products and Lifecycle:
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Product levels
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Branding and packaging decisions
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Product lifecycle (introduction, growth, maturity, decline)
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New product development strategies
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Pricing:
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Factors influencing pricing decisions
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Pricing strategies (market penetration, skimming, psychological pricing)
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Pricing methods and discounts
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Distribution (Marketing Channels):
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Types of distribution channels
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Channel selection and relationship management
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Marketing logistics and supply chain management
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Promotion and Marketing Communication:
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Promotional mix (advertising, PR, sales promotion, personal selling)
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Marketing message development
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Measuring promotional campaign effectiveness
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Digital Marketing:
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Search Engine Marketing (SEO/SEM)
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Paid advertising (PPC)
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Email marketing
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Social media marketing
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Website creation and management
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Data analytics and digital tools
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Learning outcomes
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Successfully pass the M-CBP certification exam and obtain international professional accreditation .
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Comprehensive understanding of modern marketing fundamentals and its role in supporting business performance .
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Ability to analyze consumer behavior and its influencing factors .
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Ability to develop comprehensive marketing plans and appropriate strategies for target markets .
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Ability to efficiently apply pricing, distribution, and promotion strategies .
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Ability to use digital marketing tools to enhance customer reach .
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Qualification for roles in marketing, campaign management, market analysis, and digital marketing .
