The Tourism Guidance Course is considered one of the essential programs aimed at qualifying individuals to become professional tour guides. The course focuses on providing participants with the knowledge and skills required to understand tourism and deliver exceptional experiences to tourists.
General Objective:
The course aims to develop participants’ tourism guidance skills, enabling them to provide accurate and engaging information to tourists and enhance the overall tourism experience.
Detailed Objectives:
- Understanding tourism principles, including types of tourism and their importance.
- Developing communication skills to effectively interact with tourists.
- Learning about tourist attractions, including historical and cultural sites.
- Developing group management strategies to efficiently organize tours.
- Enhancing language skills and the ability to communicate in multiple languages.
Training Modules:
Module 1: Introduction to Tourism and Hospitality
- Definition of the tourism and hospitality sector
- Components of the tourism industry (transportation – accommodation – entertainment – food – marketing)
- Importance of the sector in the local and global economy
- Types of tourism (recreational, medical, cultural, environmental, etc.)
- Ethics of working in tourism and hospitality
Module 2: Communication Skills and Customer Service in Hospitality
- Effective communication skills with tourists and guests
- Importance of first impressions
- Excellent customer service in the hospitality sector
- Dealing with tourists from different cultures
- Handling customer complaints and improving satisfaction
Module 3: Management of Tourism and Hospitality Facilities
- Types of hospitality establishments (hotels – resorts – restaurants – travel agencies)
- Organization of work within hotels and tourism facilities
- Hotel departments and their roles
- Reception, booking, and room service operations
- Quality standards in service delivery
Module 4: Tourism Marketing and Customer Relationship Management
- Concepts of tourism marketing
- Promoting tourist destinations and services
- Building destination identity
- Using social media in tourism marketing
- Customer Relationship Management (CRM) in hospitality
Module 5: Safety and Occupational Health in Tourism and Hospitality
- Safety and hygiene protocols in hotels and restaurants
- First aid and emergency response in hospitality settings
- Tourism crisis management (e.g., pandemics, natural disasters)
- Protection of tourists’ personal data
- Tourism and hospitality laws and regulations
Module 6: Professional Development and Workplace Behavior
- Professional ethics and discipline
- Professional etiquette and appearance
- Working under pressure and adaptability
- Teamwork and collaboration
- Career development opportunities in the tourism sector
Certification Accreditation:
- Local Accreditation: Innovators Center – King Abdulaziz University (Professional Certificates Platform)
- International Accreditation: Continuing Professional Development (CPD Standards Office)
Program Details:
- Language: Arabic with English technical terminology
- Duration: 15 training hours
- Days: 3 days
- Training Type: Online
Program Outcomes:
1. Knowledge Outcomes:
- Understanding concepts and components of the tourism and hospitality sector and its economic/cultural importance
- Understanding the tourism industry structure and its value chain (aviation, accommodation, entertainment, guiding)
- Understanding hotel management and guest service standards
- Distinguishing types of tourism (domestic, international, religious, medical, environmental)
- Understanding basics of tourism marketing and tourist behavior
2. Skills Outcomes:
- Mastering customer service skills for tourists and handling multicultural interactions
- Using effective communication in hospitality environments and working under pressure
- Applying time management and quality standards in tourism operations
- Booking tourism services using electronic reservation systems
- Managing tourist complaints and providing professional solutions
3. Behavioral and Professional Outcomes:
- Enhancing professionalism, hospitality, and etiquette in dealing with guests
- Developing cultural awareness and understanding customer diversity
- Commitment to ethical and professional standards in tourism and hospitality environments
- Working within diverse and multicultural teams in fast-paced environments
- Building a strong foundation for advanced tourism and hospitality certifications
Target Audience:
- Current employees in tourism, hotel, and hospitality sectors
- Graduates and students in related fields
- Employees in travel and tourism companies
- Entrepreneurs and tourism project initiators
- Government employees in tourism and municipal authorities
- Workers in events, exhibitions, and festivals
Program Advantages:
- Comprehensive qualification in tourism and hospitality skills
- Covers all aspects of tourism and hospitality work
- Helps learners excel in hotels, travel agencies, reception offices, airports, and events
- Encourages service mindset, interaction, and problem-solving
- Delivered by certified trainers with field experience
- Prepares for small and medium tourism projects
- Supports Vision 2030 and national tourism development goals
- Enhances professional and soft skills
Assessment Method:
- No prerequisites
- Language: Arabic
- 30 questions (Multiple Choice / True or False)
- Duration: 1.5 hours
- Passing score: 70%
- Online exam
